This morning's lesson in business. After an initial correspondance, the woman interested in buying the sculpture, Still Thoughts, currently in the WaterLily Festival show at Hughes Water Gardens sent me the following email:
Patrick,
As an artist myself, I am aware of the commission mark up when one sells their wares to a Gallery, etc. Therefore, I am bit troubled that I am not being offered a discount buying this piece directly from you. Please let me know if we can work out a better sales price.
Thanks so much,
My response:
Hello
The price remains the same.
The reason you are interested in Still Thoughts
is because you saw my sculpture in the gallery at Hughes Water Garden.
Any sales of my work that occur through showing at Hughes,
I honor by paying Hughes their commission for showing and promoting the work.
I've found that an artist who undercuts his/her gallery prices soon finds himself with no gallery representation and a damaged professional reputation.
If you are still interested in the sculpture,
let me know.
Sincerely,
Patrick Gracewood
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With the internet, it's so easy to shop around for cheaper prices.
We all do comparison shopping, but trying to buy directly from the artist by cutting out the gallery middle man, hurts both artist and gallery. If the artist has no gallery representation, go ahead and ask directly. But getting the artist's name from the gallery, or from an online search to try to leverage a "deal price" lower than the gallery's is tacky.
As artists, what do you folks think? How would you have responded?